Saturday, January 29, 2005

NBC TO BROADCAST ALL-STAR GAME FROM CALGARY

Jan. 19, 2005

The National Lacrosse League has announced a historic television agreement with NBC Sports that will bring the game of lacrosse to network television for the first time in the history of the sport.

The announcement was made today by Ken Schanzer, President, NBC Sports and NLL Commissioner Jim Jennings.

NBC will provide live broadcasts of the NLL All-Star Game and Champion’s Cup Final. The All-Star Game will be played on Saturday, February 26 at 2 p.m. ET at the Pengrowth Saddledome in Calgary, Alberta.

The Champion’s Cup Final will be played on Saturday, May 14 at 3:30 p.m. ET.

“We are thrilled to bring this action packed sport to a network audience for the first time in history,” said Schanzer.

“We’re excited to welcome NBC as a broadcast partner, and look forward to bringing the great game of lacrosse to a national network audience for the first time in its history”, said NLL Commissioner Jim Jennings. “It’s a great day for all who play, coach and support the great game of lacrosse.”

"We believe these broadcasts will provide a springboard for our league and for lacrosse," said Jennings, adding the NLL now has the opportunity to attract national sponsors with the NBC agreement.

"We think it will put a significant amount of money into the NLL coffers," said Jennings.

The move to NBC has created some changes for the All-Star Game. The game will now be played on Saturday February 26 instead of Sunday February 27.

The Roughnecks, who will host the event, will have a full program for the weekend solidified by late January.

"We're really excited about this opportunity to showcase the league, our team and our city," said Calgary Roughnecks VP Bob Poole. "Of course the change in dates will affect our plans but we still have every intention of putting together a fun, action-filled program that will make Calgary proud."

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